There is no doubt that in the last 5 years the internet has seen some major advancements namely in the area of social media. Whether its face book, Twitter, Stumble Upon, or websites like Dig.com, there is an overwhelming sense that the way we communicate not only personally but in business as well, is changing. These sites offer an easier more effective way of staying in touch in a way reminiscent of the invention of the cell phone. Advancements like these, so amazing in their effectiveness and viral nature are forever changing how we do business and more specifically business in real estate. There are waves of people taking advantage of these medians to help boost home exposure and buyer receptiveness in the marketplace. Naturally the question of whether or not this booming trend is as effective as it’s cracked up to be arises, however in my own opinion I would say most certainly yes!
Real estate has always been about communicating, advertising and marketing and this new paradigm shift online is making it easier to do by the day. Utilizing these social media sites is an excellent way to get in touch passively to hundreds of thousands, heck even millions of people around the world who could potentially be the right match for a home you are trying to sell. On the other hand buyers now have even greater access to properties at the click of a button.
So what are the downsides to such marketing tactics, in my opinion it is hard to find a reasonable answer except for real estate agents and homeowners who are not taking advantage of it. Considering the way the last 2 years has been more creative and innovative ideas will always be a help, even if only a little. Whether its utilizing Youtube for video exposure of your property or advertising on Facebook to increase your homes exposure, this social media mindset needs to be taken advantage of for the simple fact that it’s not going anywhere (not to mention how effective it is).